Imagine the world’s greatest blues guitarist gently strumming his guitar while singing about moving on from a love gone cold. Of course you can identify. You have moved on from a few relationships of your own. Now think about your customers. A good many of them probably have the digital blues. A nice little postcard…

  Marketing can be a scary endeavor for any business owner. More than one business owner has been paralyzed by the fear that tons of money will be spent on marketing, but no one will respond. It doesn’t help that marketers use scary terms like ‘omnichannel marketing’.   Allow us to set your mind at…

Hopefully you’ve noticed that we try to keep things simple with our blog posts. It’s not that we don’t like big words and impressive sounding phrases, it’s just that we don’t believe in making things more complicated than they need to be. We can keep direct mail marketing simple and still succeed. Establishing goals is…

Some things were just made to go together. We are thinking peanut butter and jelly; baseball and hotdogs; Fred Astaire and Ginger Rogers. You get the point. As experts in direct mail marketing, we’ve got one more for you: Black Friday and U.S. Mail. Getting them together is like a marriage made in heaven.  …

Whenever someone mentions postcards, does your mind immediately think back to those cheesy Florida postcards your grandparents used to send from the Sunshine State? Florida is the land of kitsch, and postcards can be the most kitschy of all. Well, it turns out that postcards don’t have to be from Florida to get attention.  …

If you are a big fan of marketing jargon, raise your hand. We can’t see you, but we understand if your hand has remained steadfastly by your side. Marketing jargon can be pretty superfluous. Take ‘value proposition’. It doesn’t have to be complicated. Your entire value proposition can be encapsulated in a clever tagline.  …

We call physical mail ‘snail mail’ because it’s so slow compared to email. That’s too bad. The term suggests something negative about physical mail. But the reality is that people still enjoy getting snail mail.   Yes, you read that correctly. Feel free to stop reading this post long enough to clean up the coffee…

Are you the kind of person who loves acronyms? If so, try this one on for size: ROI. Business owners love ROI (return on investment) because, done correctly, it translates into profit. Let’s talk about that. Let us talk about it specifically as it relates to postcard marketing.   Postcard marketing doesn’t mean traveling to…

How would you like to save money on your car insurance? That’s not our business, so we don’t care. But we are willing to bet you that there are plenty of insurance companies just waiting to pitch you. And if one industry expert is correct, that’s exactly what they’re going to do for the rest…

Digital marketing is where it’s at, right? That’s what we’re told. You can hardly bring up an app on your smartphone without being hit with an ad. So logically, digital marketers feel like they need to convince us that the only place worth spending the marketing budget is online. We would like to challenge that…