Seriously – Do People Really Enjoy Getting Snail Mail?

We call physical mail ‘snail mail’ because it’s so slow compared to email. That’s too bad. The term suggests something negative about physical mail. But the reality is that people still enjoy getting snail mail.   Yes, you read that correctly. Feel free to stop reading this post long enough to clean up the coffee…

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How Sending Postcards Can Help Your Business Make Money

Are you the kind of person who loves acronyms? If so, try this one on for size: ROI. Business owners love ROI (return on investment) because, done correctly, it translates into profit. Let’s talk about that. Let us talk about it specifically as it relates to postcard marketing.   Postcard marketing doesn’t mean traveling to…

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Why You Could Start Seeing More Insurance Ads in Your Mail

How would you like to save money on your car insurance? That’s not our business, so we don’t care. But we are willing to bet you that there are plenty of insurance companies just waiting to pitch you. And if one industry expert is correct, that’s exactly what they’re going to do for the rest…

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6 Reasons Direct Mail Marketing Deserves a Look

Digital marketing is where it’s at, right? That’s what we’re told. You can hardly bring up an app on your smartphone without being hit with an ad. So logically, digital marketers feel like they need to convince us that the only place worth spending the marketing budget is online. We would like to challenge that…

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